Summary
Learn how the AIRE (RiTA) API integration works, including how RiTA analyses contacts, automates lead nurturing, and updates your CRM with relevant insights.
This article covers:
About the AIRE (RiTA) API integration
The AIRE (RiTA) integration connects your CRM with RiTA’s artificial intelligence engine to enhance prospecting, lead automation, and communication workflows.
RiTA analyses your contacts, identifies new opportunities, and automates personalised outreach across email and SMS. This allows your team to engage more effectively and maintain an up‑to‑date, dynamic contact database without manual effort.
Once the integration is enabled, RiTA begins syncing with your CRM and analysing contact data to generate insights. From this point forward, RiTA identifies relevant opportunities, updates contact activity, and automates communication based on real‑time information in Box+Dice.
What does AIRE provide? Please click the title links for more information
The API documentation can be found hereSmart Prospecting
RiTA helps you identify high‑value contacts by Smart Prospecting your CRM data and ranking contacts based on quality and engagement.
This enables your team to focus on the strongest opportunities each day.
Key capabilities:
- Contact ratings - Contacts receive a star rating based on relationship history and data quality
- Personalised topics - RiTA suggests relevant conversation topics based on current market activity
- Recommended actions - Create meetings or assign tasks while you’re on a call
- Moderated list volumes - RiTA provides manageable daily lists to prevent overload
- Constant updates - RiTA syncs with your CRM and updates records automatically
Lead Automation
RiTA automates email and SMS conversations to help you qualify leads and respond quickly through Lead Automation.
Key capabilities:
- Hyper‑personalised emails - Each email is unique and tailored to the recipient
- Two‑way SMS communication - RiTA sends and replies to SMS messages to qualify leads
- Drip campaigns - Daily send limits ensure you only receive follow‑ups you can manage
- Set and forget campaigns - Once enabled, these campaigns run automatically to generate steady leads
AIRESourcing
AIRESourcing provides trained specialists who help build your seller pipeline and warm your database through outbound engagement.
Key benefits:
- More opportunities - AiRESourcers identify and convert potential sellers
- Motivated interaction - Short shifts keep callers energetic and effective
- High‑quality conversations - Speak only with prospects who are ready to transact
- Better work–life balance - Outsourced calling reduces your daily workload
- Promotion of achievements - AiRESourcers communicate your recent listings and sales to your database