Summary
Learn how Buyer Readiness and Lead Enrichment give you deeper insights into your REA buyer leads, helping you understand each buyer's readiness to purchase and their preferred property types or locations.
This article covers:
How it works
Buyer Readiness and Lead Enrichment use realestate.com.au audience insights to help you understand your buyers even before making contact. With this, you can view a buyer’s stage in their purchase journey and their property interests — enabling more targeted, informed follow-ups.
When leads are received from REA, the enriched data is shown in your Buyer Leads list for each property listing.
To view this:
- Go to: Sales > Listings
- Select the relevant listing
- Select the Buyer Leads tab
Each buyer will display a coloured icon next to their name indicating their readiness level.
Colour icons description
The icons beside each buyer represent their level of buying intent:
-
Yellow Dot - REA Buyer is at Early Stage of readiness
-
Blue Dot - REA Buyer is at Mid Stage of readiness
-
Green Dot - REA Buyer is at Late Stage of readiness
Articles in this section
- Configure domain.com.au to send enquiries to Box+Dice
- Configure lead capture auto-responder
- Configure lead capture tasks
- Configure realestate.com.au to send enquiries to Box+Dice
- Enable Lead Capture
- Lead Capture for Rentals
- Manage lead capture access for an office
- REA Project Lead Capture
- Understand buyer readiness and lead enrichment
- Understand lead capture