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REA Project Lead Capture

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Summary

Learn how to configure REA Project IDs and Master Listing IDs in Box+Dice so REA Project leads and Native Lead Ads are captured correctly.

This article covers:


How it works

REA Project Lead Capture allows project enquiries from realestate.com.au to flow automatically into Box+Dice. To enable this, your REA Project ID and Box+Dice Master Listing ID must be correctly linked in Settings.


Enable REA project lead capture

To enable REA Project Lead Capture if the project already exists:

  • Go to: Settings > Properties 
  • Click Buildings/Projects
  • Click the Edit button 
  • Enter the Project ID from REA 
  • Enter the Master Listing ID

If you’re creating a new project:

  • Go to: Settings > Properties > Buildings/Projects
  • Enter the following details:
    • Project Name – Name of your project
    • Project ID – Provided by REA (starts with 6000)
    • Master Listing ID – Copied from your Box+Dice project listing URL
  • Click the + Add to save

Project ID and Master Listing ID

The Project and Master Listing IDs act as the connection between your REA Project Profile and your Box+Dice project listing, allowing leads from realestate.com.au to route correctly into your CRM.

When these IDs are correctly paired, Box+Dice can automatically recognise and import enquiries from REA to the right project record.

Project ID (REA)

The Project ID is a unique code that identifies your project in REA’s system. 
To find it:

  • Log in to Agent Admin on realestate.com.au
  • Go to the Project Profiles page
  • Locate your project — the Project ID will be displayed there (it always starts with 6000)

Master Listing ID (Box+Dice)

The Master Listing ID identifies the project listing in Box+Dice that is uploaded to the portals. 
To find it:

  • Go to: Sales > Projects in Box+Dice
  • Select the master project listing used for portals
  • Copy the digits at the end of the listing URL in your browser

The digits at the end of the URL are your Master Listing ID.

  • Paste this number into the Master Listing ID field when enabling the REA Project Lead Capture

Configure REA native lead ads

To capture REA Native Lead Ads directly in Box+Dice, configuration must be completed on both sides:

  • Ensure you have an active project profile in REA.
  • In REA’s Native Wizard tool, provide your Project Profile ID (starts with 6000).
  • Once this is complete, they can send you a test lead so that you can check Box & Dice is also configured correctly
Tip: Your REA account partner and digital campaign manager can assist during setup and testing.

Supported lead types

Note: Only leads submitted on realestate.com.au property listings and native lead ads can be retrieved from the Leads API.
Supported by Box & Dice REA leads integration Not Supported
  • Project Profiles
  • Developer listings
  • Builder listings
  • Builder profiles
  • Native Ads (when using a Native Lead Ads form)
  • developersites.com.au landing pages
  • Display & Native (that do not use Native Lead Ad form)
  • Audience Extension
  • Solus or Hyper-targeted EDMs
  • Sponsored Content