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Add a brochure link to automated SMS messages

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Summary

Learn how to add a brochure or listing web book link to your automated SMS so buyers can instantly access digital property information after check-in.

This article covers:

How it works

As part of your automated buyer follow-up SMS, you can include a link to a digital brochure, listing web book, or online document related to that property. This helps buyers instantly access property details and marketing material after attending an open home.

The SMS template includes a merge field for one URL:

  • [Listing URL] - usually the main listing page on your website

To send a link to a digital brochure or document, your website developer can configure a redirect so that when a suffix (e.g. /db) is added to the listing URL, it leads to the correct brochure page.

When the buyer opens a link ending in “/db”, it automatically redirects them to the digital brochure or hosted file.

Set up brochure redirects

Note: This setup must be handled by your website developer or hosting provider.

Ask your website developer to:

  • Decide on a URL suffix for brochure redirects, e.g., /db (short for “digital brochure”)
  • Create a redirect rule so that when /db is added to the shortened listing URL, it automatically forwards users to the correct brochure or document page

For example, if your standard Listing URL is: https://www.yourwebsite.com.au/1234567

Add “/db” to the end to obtain the brochure redirect URL: 

https://www.yourwebsite.com.au/1234567/db

This redirects a user to where the brochure (or other document/page) is hosted: 
https://www.yourwebsite.com.au/digital-brochure/1234567 
https://www.anotherwebsite.com.au/document/1234567/download

Add the brochure link to your SMS template

Once the redirect is ready, update your SMS template to include the brochure link. 

To update your SMS template:

  • Go to: Settings > Automations > Check-in SMS
  • Edit your automated buyer check-in SMS message
  • Insert the [Listing URL] merge field in your message
  • After the merge field, add your brochure suffix (e.g. /db)

  • Click Save

Once saved, the SMS will automatically include a unique brochure link for each property when sent.

What’s next?

Understand why SMS clickable links may not work. 

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